HPC Innovation Challenge
"Creating a visual campaign that makes supercomputing feel approachable, credible and future-facing."
High-Performance Computing Innovation Challenge (HPCIC) is a national innovation challenge that invites students and domain experts to propose solutions powered by supercomputing. The campaign needed to communicate a highly technical theme in a way that still felt exciting and easy to understand at first glance.
Lead the visual direction across campaign touchpoints, ensuring the key message was clear, the programme felt credible, and assets were consistent from launch to ongoing outreach.
Client
National Supercomputing Centre (NSCC) Singapore
Scope
Art Direction
Web Design
Event Production
Motion Design
Team
Date
2022
Key Visual
Built a clear visual metaphor inspired by data centres and growth, so the programme’s “future of computing” story reads instantly across prints, web and social.
Quick info
Designed the website as the main information hub, with a simple structure that helps participants understand the brief, timeline and how to apply.
Campaign Microsite
Campaign assets
Adapted the visual system into a flexible set of assets for announcement, reminders and highlights, so outreach stayed consistent across formats.
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Reel
Web Banner
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Social Post
Trailer Snippets
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Social Post
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Social Post
Event Starter Pack
